Log in

Login to your account

Username *
Password *
Remember Me

MediaStars Commentary

CLOTHES & YOUR CREDIBILITY

We've been told to, "Dress For Success", but does that mean you exude credibility?  One of the most desired phrases a television news executive hopes to hear in a focus group is, "He/She seems very credible." BINGO! But how did that anchor get there? Good delivery? Great promotion? Public appearances? Maybe. My guess is the viewer also made an instant judgement based on what the talent was wearing. What does credible look like?Suit

You make those assessments every day; when you meet someone, when you're interviewing for a story, when you hire an attorney, go to a doctor, etc. How they dress has an immediate impact on whether you trust them. As I watch television news, I see fashion credibility eroding every day. That's either because no one is paying attention, or that some feel "casual" is the way to attract younger viewers.  

Recently, Beth Johnson, the founder of SurviveTVNewsJobs, invited on-air talent to submit photos to her Twitter stream and Facebook page. The purpose was to give feedback on the style and color of clothing. The result was interesting. At some point, sleeveless dresses for women seem to have creeped onto TV. Personally, I think they only belong at a BBQ at the Hamptons. They're not credible and not every woman has arms like Lara Croft. One of the excuses for wearing less was because the temperature in some markets is really hot - like Phoenix. Doesn't matter. Police officers, firefighters, FedEx drivers work in the same city. You wouldn't see a cop show up in a wife-beater. TV talent shouldn't show up "casual", either.

dressHere are some basic guidelines: GUYS: shirt and tie in the field. Forgoing the tie in a very hot market is OK if you're a reporter standing outside. On the anchor desk; dark suit, white or light colored shirt, colorful tie. Suits should be tailored with your shirt sleeve extending past your jacket sleeve. Jackets should be buttoned. WOMEN: Dresses or business appropriate top and pants in the field. On the anchor desk; blazer (not dark) and a nice shirt, blouse or camisole underneath. Jackets should be bright colors or pastels. A dark jacket will most likely blend into the background and you could become a floating head. Ladies; your jacket also needs to be tailored. You can get tons of jackets at consignment shops and then have your dry cleaner or tailor make them fit perfectly. Avoid shiny or satin materials. No large, chunky, distracting jewelry, either. Remember, the viewer is making their assessment of you by what you're wearing. You don't want to look like you're auditioning for My Big American Gypsy Wedding.

When you're standing in front of your mirror getting dressed, think to yourself, "What image do I want to portray? What do I want the viewer to think of me? Will this outfit help make me more credible?" If you can answer, "Yes", then you're good to go.
 

Our Agency

We specialize in Careers in Television and Radio Broadcasting

Check out our Talent Representation Services page.

Featured Clients

CLIENT QUICK SELECT

Demo Tape Critique

Whether you’re just starting out in your career or are a veteran broadcaster, you know there’s nothing more important than your demo tape. Start  advancing your broadcasting career today.

WOIO investigative reporter SCOTT TAYLOR is joing us as a client.

We're happy to welcome WMAR-TV anchor CHARLES CROWSON to our Agency.

AMY BRYANT is the new night-side producer at Scripps' KJRH in Tulsa. Previously, she was the AM producer at KSNW-TV.

Three weeks after becoming a client, producer MATT SINN becomes the Executive Producer at WTSP-TV in Tampa.

After 12 years as primary anchor at KOKI-TV in Tulsa, OK - CHERA KIMIKO signs a deal to become the primary anchor at another station in the marekt.

KIM QUINTERO joins KTVK-TV Phoenix, AZ as weekend meteorologist from the same position at WYFF-TV in Greenville, SC.

KEVIN McCARTHY joins 'Fox & Friends' on the Fox News Channel as an entertainment reporter/film critic.

AMANDA ZITZMAN joins us as a new client from WLTV-TV in Jacksonville, FL.

ANTHONY BAILEY re-signs as weekend meteorologist and investigative reporter at KBAK-TV in Bakersfield, CA.

Proud to announce Tulsa superstar anchor CHERA KIMIKO is joining our client list.

We're happy to welcome former New Jersey Nets personality JACLYN SABOL to our client list.

JOCE STERMAN, senior investigative reporter and weekend anchor at WMAR-TV, joins as a new client.

After graduating from ASU, LINA WASHINGTON is headed to KGET-TV in Bakersfield, CA as weekend sports anchor.

After a whirlwind of offers, MARC MULLINS heads to WRTV-TV in Indianapolis as AM anchor from anchor/reporter at KMTR-TV in Eugene, Oregon.

We're proud to add WTSP Nightside Manager and 11pm producer MATT SINN to our client list.

After starting out part-time, MIKE MASCO becomes a staff meteorologist at WMAR-TV in Baltimore.

Former "Project Runway" model XAVIERA TYTLER joins us as a new client.

A big welcome to AMY BRYANT who joins us as a producer client.

ADRIENNE MOORE moves across the country to Post-Newsweek's WJXT-TV as weekend anchor. She leaves KFMB-TV in San Diego.

We're welcoming ADAM STOCKSDALE as a new producer client.