Five years ago, if you had told me I'd be negotiating who has control of social media (Twitter, Facebook, Google+, etc) into talent contracts, I'd probably have looked at you like you were crazy. After all, why would anyone care who controls the photos of the food you ate or what you did last night after work? Turns out, A LOT of people care. Successful social media translates into the power to move eyeballs from the computer/tablet/mobile screen to the TV screen. That means as a talent, you need to protect yourself.
Digital and Social Media Strategist Jenni Hogan asked me if I would appear on her podcast to dicsuss this topic? I quickly said, "Yes" and so here it is. Hopefully you find some tidbits that will help you. Click on the link:
NEXT BIG THING with Jenni Hogan
Oh, and by the way? If your agent isn't protecting your social media - CALL US!