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Jenni Hogan

Jenni is the Chief Media Officer at Tagboard; an angel backed social media aggregator and Founder of TVinteract an iPad app used worldwide by television production to identify and display social media during live coverage on television news (acquired by Tagboard in March 2014).

As the CMO at Tagboard, Jenni is part of the leadership team helping with overall strategy, investor relations and partnerships. "I am honored to be working with some of the smartest people I have ever met who are equally passionate about going for the world championship to disrupt our industry and impact the digital savvy generation in a positive way." 

Tagboard has created an industry changing software platform that enables organizations of all sizes to safely and easily leverage the #hashtag for content marketing and community creation, providing tools to display the best content across a diverse array of formats, including web, mobile, TV, stadiums, and live venues.

As an Emmy award-winning Interactive TV Anchor and entrepreneur, Jenni is passionate about the future of broadcast news and interactive television. Huffington Post has called her an innovator in broadcast journalism as a "Social TV Visionary" and Forbes declared her a “Socially Savvy Journalist”. 

Jenni created social media campaigns for news segments that have trended worldwide. The campaign she's most proud of being the #MobileTweetup on KIRO CBS Morning News which has raised over 100,000 toys for Toys for Tots in the Seattle area. Jenni has worked with world leaders such as Al Gore, on live streams that have reached more than 16 million people and have created digital shows that have been ranked top 5 nationally on iTunes.

Leading and helping others succeed is in Jenni's DNA. She was on the Australian National Team for rowing and led the University of Washington to dual-NCAA National Rowing Championships, as captain while there on an athletic scholarship.

EXPERIENCE
  • Mar 2014 - Present
    Chief Media Officer / Tagboard.com

    Tagboard unites the #hashtag, connecting content from multiple social networks in one place in order to empower communities and amplify engagement. 

    As Chief Media Officer she leads the broadcast and media strategy for Tagboard. They help broadcast companies, sporting teams and brands embrace their communities through creating innovative technology and strategies.

    Part of the leadership team working on overall strategy, company growth, investor relations and partnerships. Successfully launching the broadcast arm to help grow revenue 100% quarter over quarter. 

    We have clients and users in 160 countries including major brands, sporting teams and broadcast companies all over the world.

  • May 2010 - Present
    Owner / Jenni Hogan Media

    Teaming up with brands and broadcast companies for strategy, content, hosting, producing to fuel campaigns targeted at the busy digital generation. Leading teams and working out budgets and partnerships to execute projects beyond expectations. 

    Projects include:
    - Co-host "24 hours of Reality," an online broadcast that received 16 million views worldwide. 
    - Founded Mission Hot Mama, an online magazine focused on fashion, technology and pop culture.
    - Co-founded The Springboard Academy to help individuals build personal brands and advance their careers.
    - Represent Target at launch event as an on-air correspondent in partnership with AXS TV 2013.  
    - Creator of "The Jenni Hogan Show" podcast ranked top 3 podcast in the Nation April 2013 in News & Politics. 
    - Collaborated with Chris Pirillo for Vloggerfair, a 3-day meet up of the best YouTube Vloggers in the world.Jul 2013 - Mar 2014

    • CEO and Founder / TVInteract

      TVinteract is a technology company creating interactive technology to help TV Anchors, Reporters, and Hosts instantly show Tweets they love on live TV. The patent-pending TVinteract app's mission is to enable talent to easily identify and search for what viewers are talking about, select the best comments they see, then place those voices on TV. Simple and quick for talent while giving Directors and Producers amazing, beautiful, TV friendly visuals to immediately take live to TV.
      - CEO and Founder of the company
      - Manage the product roadmap from innovation to product launch 
      - Head sales, closing the top TV market as one of the first clients and product in 23 of the top 25     broadcast companies in America within first month of launch product. 
      - Handling worldwide sales including Europe, Asia and Australia.

      TVinteract was acquired by Tagboard in March 2014

  • Oct 2008 - Dec 2012
    Broadcast Journalist / Cox Communications

    Host and produce social media specials titled "Social7 with Jenni Hogan" a one hour TV Interactive program in primetime. All programs trended online nationally during the TV broadcast. Part of the leadership team that managed 30 staff to execute this program. Helped with budgets and sales, selling 4 of the 5 open spots to national brands in a multi show deal. 
    KIRO Seattle Traffic Anchor from 4:30am to 7am each weekday morning.
    Created the Emmy award winning Mobile Tweetup for a cause campaign that has raised over 100,000 items for babies and kids in need.

  • Jul 2007 - Oct 2008
    Broadcast Journalist / Fisher Communications

    Led the Traffic Department and strategy as main Traffic Anchor. Created and implemented an internship program for the morning news team to build interns within the Fisher Communications structure. Helped increase ratings and part of the team that won the Edward R Murrow excellence in journalism award.

  • Aug 2006 - Jul 2007
    Broadcast Journalist / LIN Media
  • Aug 2004 - Aug 2006
    Sports Director / Fisher Communications

    Manage and lead the sports department for KLEW. Included anchoring all prime time newscasts along with implementing and creating a 30 min weekly live football show which added additional revenue stream to the station. Part of the leadership team and strategy that saw the sporting segment increase from 2 min per newscast to 4 min of content by focusing on hyper local coverage.

  • Jul 2002 - Aug 2004
    Sports Producer / Talk Show Researcher / Fisher Communications
  • Jun 2002 - Jan 2003
    Production Assistant / Fox Sports Net
  • 2000 - 2001
    Intern / KJR radio
EDUCATION
  • 1999 - 2002
    University of Washington
    BA in Communications, Economics
  • 1997 - 1998
    University of Adelaide
    Finance
ADDITIONAL INFORMATION
  • Websites:
    Personal Website
  • Honors:
    Captain of UW Women's Crew Team: National Champion - 2001, 2002 Pac-10 Champion 1999, 2000, 2001, 2002 Australian National Rowing Team Member

 
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